Welcome
Chatsworthy is a meeting placeholder for Product, Digital Transformation or large scale Project Management services.
What is a Product?
A product can either be an item or service that can be sold to serve a customer’s need or want.
Products can be both physical such as cars (eg.Mini Cooper) or food (eg. dairy milk chocolate, or virtual services or experiences (such as apps like Spotify etc).
In recent times hybrid products have been on the rise, such as smart refrigerators which is not only a physical appliance but also an touchscreen interface.
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It is a multifaceted, organisational function that guides and steers every step of a product’s life cycle.
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Product management is focused on the product with the customer/user's needs and wants, being first and foremost.
The life cycle starts from ideation & discovery, through to engineering (development) to positioning the product and pricing, measuring and iterating. It is underpinned by product methologies as well as agile practises. These processes can happen in parallel, and don't necessary happen sequentially.
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To build the best possible product, product managers advocate for customers within the organisation and ensures that the voice of the market is heard and heeded.
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Product managers are customer evangelists.
So what makes the world of Product Management so exciting?
Where does Product Management sit?
Product Management Principles
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We start with ' The Why '
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Understand the Problem
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Focus Relentlessly
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Empower the Team
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Embrace Uncertainty
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Balance Inputs, Outputs, Outcomes, and Learning
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Iterate, Iterate, Iterate​
What are the benefits and reasons for chosing to be a Product-led organisation?
In order to stay relevant many businesses are innovating, developing new products and services as well as vigorously protecting their bottom line.
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In this environment, Product Management is one function that can offer organisations significant benefits. Product Management brings with it good, solid business principles. No fancy acronyms, no catchy themes that fade with time. It essentially marries business objectives and target markets needs to deliver measurable, lasting benefits for organisations, with the customer's needs as its core focus.
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When practiced well, Product Management improves the product’s rate of success in the market, reducing costly product development efforts.
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What does a Product Manager need in order to be successful?
I. Be curious about what a Product Manager asks and does. Ask them loads of questions, PMs love explaining
2. Make space for new ideas, methologies and techniques. They are more than likely been put in place to either de-risk, protect the product or grow revenue
3. Make time to compliment each other relentlessly, and be sincere. Be nice and give each other credit for their ideas
Let's take a look at Product Management in action
I can demonstrate how Product Managers solved for some complex problems like finding the best airfares that are based on customers needs (jobs-to-be-done) or the need to make marginalised members of the community feel safe when travelling!
Product Owner | Manager | Senior Product Manager | Product Lead
I'm Alvina Lachman-Miller. Of my 27 years in the travel services industry, I have spent 15 years in Product Management. I am deeply empathetic when solving customer problems. Both quick and forward thinking, as a typical Product Manager I spend most of my spare time reading about the rest of the technology and travel services space, geeking out on how new technology features work, looking at global market trends, and understanding those needs. I am a life-time learner.
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